Circuit City’s trademarks were acquired and it was re-launched in 2018 with a fully online, technology-focused strategy. It is an iconic brand with a rich history, now operating as a tech-driven eCommerce enterprise and steering clear of brick-and-mortar stores. The company is embracing a modern business approach tailored for today’s landscape. Since its online revival, Circuit City has achieved over $130M in D2C and B2B eCommerce revenue. We are already profitable, with a path towards a multi-billion-dollar valuation.
Focus
Circuit City is on track to revolutionize the consumer electronics industry as a technology platform with strategic partnerships. The company aspires to become the premier online destination for individual consumers, businesses, and third party sellers. It is targeting a 2028 sale or IPO in U.S. capital markets.
Our Team
Ronny Shmoel
CHIEF EXECUTIVE OFFICER
- 22+ years of experience in ecommerce, marketplace & consumer electronics
- Previous founder & CEO of top 500 ecommerce company
- Global eCommerce (NA, EU, AS, AU)
- Branding experience
- 5x CEO
- Multiple successful exits
- M&A experience
Lilia Natanson
VP OF FINANCE
- Well-rounded Finance Executive
- Broad experience in various industries including manufacturing, advertising, ISP, and eCommerce
- Previously VP of Finance and Administration at an eCommerce company that generated over $300 million of annual revenue
Huey P. Long
STRATEGIC ADVISOR
- 30+ years in omnichannel merchandising, marketing and marketplaces
- Leadership positions at Amazon, Walmart Circuit City, Radio Shack & Ashley
- Managed a 1000+ man team
- Technology platform and development expert
- Logistics and operational management expertise
William Mattia
EVP OF ECOMMERCE
- 20 years+ in ecommerce, marketplace & tech
- e-commerce marketing across platforms (social media, email, SEO)
- Expert in mastering ecommerce marketplaces
- Deep understanding of consumer behavior and emerging trends
- Adept at global sourcing and private label product scaling
Josh Ziegelbaum
HEAD OF INVESTOR RELATIONS
- 10+ years of banking and private equity experience
- Previously Director of IR for an asset manager & onboarded over $50m of AUM in two years
- Experienced relationship driven investment professional
- Sales, marketing, and communications expertise
- Deep knowledge of private capital markets
Dustin Baldwin
DIRECTOR OF CAPITAL STRATEGY
- Serial entrepreneur having contributed to the success of various businesses
- Previously President at start-up with a pivotal role in a multi-million-dollar exit
- Diverse background in real estate, eCommerce, leadership, and marketing
- Extensive capital strategy experience
Allan Kessler
VP OF SALES
- 40+ years of experience in the electronics industry
- Expert in purchasing and dealing with overseas factories throughout Asia
- Previously ran a sales force throughout the United States
- Managed relationships with Walmart, Target, and other large corporations resulting in millions of dollars in sales
Ronny Shmoel
CHIEF EXECUTIVE OFFICER
- 22+ years of experience in ecommerce, marketplace & consumer electronics
- Previous founder & CEO of top 500 ecommerce company
- Global eCommerce (NA, EU, AS, AU)
- Branding experience
- 5x CEO
- Multiple successful exits
- M&A experience
Lilia Natanson
VP OF FINANCE
- Well-rounded Finance Executive
- Broad experience in various industries including manufacturing, advertising, ISP, and eCommerce
- Previously VP of Finance and Administration at an eCommerce company that generated over $300 million of annual revenue
Huey P. Long
STRATEGIC ADVISOR
- 30+ years in omnichannel merchandising, marketing and marketplaces
- Leadership positions at Amazon, Walmart Circuit City, Radio Shack & Ashley
- Managed a 1000+ man team
- Technology platform and development expert
- Logistics and operational management expertise
William Mattia
EVP OF ECOMMERCE
- 20 years+ in ecommerce, marketplace & tech
- e-commerce marketing across platforms (social media, email, SEO)
- Expert in mastering ecommerce marketplaces
- Deep understanding of consumer behavior and emerging trends
- Adept at global sourcing and private label product scaling
Josh Ziegelbaum
HEAD OF INVESTOR RELATIONS
- 10+ years of banking and private equity experience
- Previously Director of IR for an asset manager & onboarded over $50m of AUM in two years
- Experienced relationship driven investment professional
- Sales, marketing, and communications expertise
- Deep knowledge of private capital markets
Dustin Baldwin
DIRECTOR OF CAPITAL STRATEGY
- Serial entrepreneur having contributed to the success of various businesses
- Previously President at start-up with a pivotal role in a multi-million-dollar exit
- Diverse background in real estate, eCommerce, leadership, and marketing
- Extensive capital strategy experience
Allan Kessler
VP OF SALES
- 40+ years of experience in the electronics industry
- Expert in purchasing and dealing with overseas factories throughout Asia
- Previously ran a sales force throughout the United States
- Managed relationships with Walmart, Target, and other large corporations resulting in millions of dollars in sales
Business Strategy: Four Core Pillars
e-Commerce
The next-generation
eCommerce shopping
platform that enables
discovering new products,
while providing solutions and
expert advice.
1000+
PARTNER BRANDS
B2B Commerce
Our B2B eCommerce platform is solving the needs of businesses. We are enabling business to discover a wide variety of products along with IT services and solutions.
Powered by
Circuit City
We offer a world class eCommerce store-in-store experience under the Circuit City brand. We are filling in the white space for consumer electronics.
100+
POTENTIAL PARTNERSHIPS
Marketplace
We are building the only marketplace technology platform for third-party sellers in the consumer electronics industry under the Circuit City brand.
LAUNCHED IN 2018
LAUNCHING IN 2023
LAUNCHING IN 2024
Why Consumer Electronics?
It is a massive and rapidly
expanding market
Worldwide Consumer electronics sales
are expected to grow to:
$1.1 Trillion
2023
$1.5 Trillion
2027
U.S. Market
Opportunity
Circuit City only needs to capture 0.05% of the
U.S. Market Opportunity to hit its projected
revenue by 2028.
75% of consumers are more likely to buy from a brand they recognize
Brand Recognition = Conversions
Novelty and nostalgia will drive clicks in a fraction of the time
The brand will serve as a catalyst for the company, expediting its expansion and facilitating rapid scalability
7 in 10 customers will buy more from brands they trust; abandon those they don’t
Why Invest
Circuit City is well-positioned with unparalleled advantages in the market such as a sustained track record with diversified revenue, world-class technology, and brand recognition. Our highly experienced management team is committed to building the premier online destination for the consumer electronics industry.
SUCCESSFUL TRACK RECORD
EXPERIENCED TEAM
DIVERSIFICATION THROUGH FOUR DISTINCTIVE REVENUE PILLARS
WORLDWIDE BRAND AWARENESS
DIRECTLY FROM THE ISSUER WITH NO ASSET MANAGEMENT FEES
VARIOUS POTENTIAL PATHS FOR LIQUIDITY
Potential Exit Opportunities
Initial Public Offering (IPO)
Corporate Acquisition
Private Equity Buyout
